At Veeam I’ve been exploring how an enterprise SaaS brand can feel anything but corporate. I design and prototype landing experiences for global events, community launches, and experimental campaigns, mixing motion, micro-interactions, GSAP and Three.js to push our storytelling further. It’s where marketing meets product: every page is both a creative playground and a growth lever, shaping how thousands of people experience Veeam for the first time.

Golf Frat was an early-stage social app for golfers, and I joined to help turn an idea into a product people would actually use. I led discovery with players, mapped motivations, and designed the core social features, onboarding, feeds, challenges. Alongside that, I built a design system from scratch to keep the team fast and consistent. A classic zero-to-one role: messy, exciting, and all about finding product–market fit.

Musa was like an Uber for recycling, autonomous drivers collecting waste from companies who paid monthly subscriptions, and turning that into raw material for industry. I led discovery with drivers and associations, shadowing their daily routes and frustrations. Out of that came a redesigned driver profile and stats dashboard, which we A/B tested to increase engagement and retention. It was part product design, part systems thinkin, and a glimpse into how sustainability can scale.

Voltz was one of Brazil’s most ambitious e-mobility startups, and I joined right as the cracks in the customer journey were starting to show. Buying a motorcycle is a big commitment, yet our customers felt left in the dark after purchase — leading to confusion, rising cancellations, and unnecessary strain on support.

I worked as part of a tight trio with product and engineering to rethink the entire post-purchase experience. We introduced a clearer login flow, a dedicated “I’m a customer” entry point, and a redesigned order tracking system tied directly to the manufacturing line. We also moved cancellations into a guided help path — giving customers the answers they needed before they ever felt the urge to leave.

The result was more than smoother UX: we cut cancellations by 15%, reduced support tickets, and — most importantly — rebuilt customer trust at a moment when the business needed it most.

Magroove was a Samsung-backed startup on a mission to help independent artists make a living from their music. When I joined, the “app” was little more than code written by the founders (I was the first designer tasked with shaping it into a real product).

I designed the core experience from the ground up: an AI-powered music discovery app that connected artists to listeners while building transparency and trust in the recommendations. Alongside that, I established Magroove’s first design system and UI kit, giving the team the foundation to ship faster and more consistently.

In the end, the app reached over half a million downloads and became a showcase for how design could bridge business goals (growing the artist base, improving discovery) with the messy reality of a startup scaling at speed. For me, it was baptism by fire, and the project that taught me how to design with clarity in chaos.

At UNESP I studied Product Design; at LabSol I put it to work with craft-based communities. We turned ideas into things you could touch: quick prototypes, materials that made sense, solutions people could actually use. One highlight was teaming up with Bauru’s samba schools to build parade floats and costumes. It was story, structure, budget, and teamwork all moving at parade speed.

Around the same time, I joined the organizing committee for N Design Bauru 2018, a ten-day event that brought 600+ design students to the city. Shipping that experience end-to-end taught me how to set a vision, wrangle logistics, and keep the energy high until the lights go out.

Then I swapped the street for a hangar. For two years at Embraer, I worked on the Ergonomics & UX team across commercial aviation and the eVTOL program. My job was to turn gut feeling into evidence. I mapped cockpit and cabin flows, ran workshops, tested reach and visibility, measured cognitive load, and prototyped interfaces. Every finding became a clear requirement for engineering. That loop—research, prototype, validate, specify—stuck with me. From community workshops to cockpit checklists, I build the bridge between human needs and dependable systems.